Its the dream of every online blogger to be the acknowledged king of the hill. When it comes to search engine optimization (SEO), to be king of the search engine hill is to have as many people link your site to theirs. One-way.
Search engine optimization is a method of preparing a site for high ranking in search engine queries. Methods on optimization vary between legitimate ways like continually improving content relecvancy and ease of navigation to tricks like keyword stuffing, link farming, etc.
The term used for people to have your site linked to theirs one-way is to have an inbound link. With search engine giants like Google and its PageRank system, it places significant value on the number of links pointed to your site because it is considered a vote of confidence and relevance by that site.
As stated by Google: In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. And a large vote of confidence online not only means fame but most likely even fortune. This is because the relevancy of a site causes it to rank higher in the search engine search strings, attracting more attention from consumers and attracting...