Perhaps very few things can illustrate competition as vividly as the Web. After all, how can one website compete with thousands of other websites just like it?
If the attention span of an average Internet user is as expansive as a search engines listing, then theres nothing to worry about. Unfortunately, though, that is not the case. Very likely, a person conducting a search on the Internet will probably just browse through the top 3 to 5 SERPs (search engine results pages) and stop there. Website that get buried in the 10th page and onwards will probably not get too much attention if certain measures are not undertaken.
Those measures are what are called search engine optimization (SEO). Experts in this field perform certain procedures which may be seen a website boot camp to get your website into fighting form that will compete in the top rankings of a search engine.
However, as it is with almost everything else, some shortcuts exist that are able to cheat search engines into placing a particular website at a high ranking, despite the fact that it offers no real information. These sets of shortcuts are called spamming.
SEO spam (or spamdexing) is...