The Art Of Selecting Keywords For Your Small Business Website
One of the most important aspects of search engine optimization (SEO) is the proper selection of keywords or key phrases. Keywords are the terms that searchers enter when using search engines like Google or Yahoo. For instance, a user looking for someone to help them build a small business website might enter terms like website design or small business website into the search box. The search engines use those terms to find relevant web pages.
What makes a page relevant to any particular search is the topic of another discussion, but it is clear that the presence of related keywords on a webpage create a high degree of relevance. So in the search for help building a small business website, search engines will be looking for web pages that contain the specific search terms as well as other information that is relevant to the same term.
Selecting the proper keywords for your website is crucial to making sure your pages are returned when searchers are looking for the products, services or information you are providing. While there is certainly a lot of information available about how to select...
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