Reciprocal Link Exchanges can increase your website’s visibility in search engines… If they are true reciprocal links. When making Reciprocal Link Exchanges, Make it count!
Search for link partners by key words. Exchange links with other websites within your Niche Market.
-For example, if your site is about web design, you will want to exchange links with other web designers, web templates and resources related to the web
-Likewise, if your website is related to Toys, you’ll want to exchange links with sites that target your market. Keywords such as: toys, dolls, games, children, kids, parents.
-Keywords that you would use to promote your site will provide you with a good indication of sites you should exchange links with.
Select a key Link Text
-Your link text is generally your title. You want to select a few key words and focus on that as your title. As above, if your website is about web design, you will want to pick a few keywords and always use that in your link exchanges. A good suggestion if we are following our first example above would be: Web Design – yourdomain.com
–Do not use all caps...