Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine results position). Any further back than the first three pages or thirty sites, and your site wont be found because thats where the average web site surfer stopsafter just three pages of searching. And web site information seekers account for the vast majority of click-throughs on your site.
Copywriting for search engines should be part of your search engine optimization strategy, but its challenging to say the least. Most of us are either artistic or scientific types; few are both. But thats what online copywriting is all about. Its both an art and a science, and thats what gets most people on the wrong track.
In a nutshell, good web site copy needs to be rich, keyword-specific and topic-based. Many inexperienced web developers simply use brochures for their web site copy. Dont let them talk you into it! Search engines most likely wont find your web site if you do.
The optimal web site page size is around 2 MS Word pages. If you have more copy than that, consider splitting it into two or more. If you find youve got more than one...
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