Advertising needs time and most of all, money. You know for a fact that in order for you to market effectively, you need to invest your resources to the project, be it color printing ads or commercials. Expert marketers would even tell you that to get better results, you need to increase your ads in terms of your spending efforts.
However, for the most of us, increasing your advertising budget may not be the best option considering that youre a small business operating on a limited budget. Add to that the current situation is not too good as the economy begins to shrink.
So when do you suppose is the right time to advertise?
Theres a study that says otherwise. New research shows that an increased spending on your ads when the economy is low can be vital in your success. If you wait until the economy shrinks, you have a better chance of generating more sales for your products and services.
According to the study, when spending on advertising is high during a healthy economy, you risk the chance of losing your target clients to your competitors. Why? Because too much spending on your marketing campaigns during a great economy boosts a consumers...