Web site promotion is a complex process, and one of the oldest ways to promote a web site is by the exchange of Links. Link exchange is the original web site traffic generation system. In the “old days” before the rise of search engines like Google, Yahoo, MSN ( and all the others that have followed since ) the only way to find a web site that you hadn’t already been to was to follow a link from another web site. Therefor if your site didn’t have many links pointing to it, it didn’t get much traffic.
Search engines still use links to find new sites and to help with the calculation of a web sites importance or value. So the exchanging of links is still a very usefull way to promote your site and increase its importance to the search engines.
There are three main types of link exchange. The first type is the reciprocal link, where you literally exchange a link with another web site. They put a link to you on their web site, you place one to them on yours.
The second type of link exchange is not really an exchange at all. A visitor to your site simply decides that they will put a link to your site on their site. Maybe they like...
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