Its time to launch your email marketing campaign; what should you know prior to setting your plan into motion? Well, before you do anything, you should first make certain that your sales staff and all sales departments are prepared to make the transactions generated by your email marketing campaign. Once your confident your business can handle a potential influx of sales, you should follow a few regimented steps to insure youre making the most of your email marketing solutions. The below checklist will help you to determine what to do and when to do it.
Determine what day of the week to send your messages. The theories on this choice are numerous. Many experts suggest targeting individual customers over the weekend but business-to-business hopefuls on a Friday. However, a recent study indicates the best day to issue B2B email marketing messages is Monday or Tuesday. The truth is, there is no hard and fast rule for this factor. Do your own research to determine what day you think is best. Consider testing several days and determining which one gets the best response.
There are two times of day that are historically best for sending a marketing email, mid-morning...
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