If you can imagine 3 concentric circles that look like a shooting target, this represents our visitors. If you fire a shotgun accurately, it will make a cluster of pellets in the middle with a number of pellets in the middle and outer rings. This represents the visitors to our website. The inner circles represents those in our niche, the middle those not in our niche but contain similar interests to those in our niche. The outer ring is less targeted and the customer has a less chance of being interested in your niche. If we use Rapidforex as an example, this website promotes a Foreign Exchange Trading Course, arguably the best available. Targeted visitors would be interested in material about Forex. Less targeted in themiddle ring would be after stocks, options and bonds type of investments and the outer ring might represent those after any kind of money making website.
The first type are easier to sell to because theyre already after information on this topic.
The middle ring may not know much about Forex but still be interested to learn. In this case accessing the free material and then frequent emailing will build up rappore until they may be ready to buy....
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