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The Internet has been around a few years, so naturally, everyone should know how to create an effective Web site by now, right? Of course not! The storefront has been around for centuries, yet not every business is successful. How can this be?

The consumer is a finicky breed. It is impossible to please everyone who happens by your Web site, but there are some standard components you must present. Just as every retail outlet isnt going to sell the same product; it will understand the consumers general expectations of it. Each will probably express the product it offers prominently, provide examples of its product for consumers to see, display its contact information, and have someone on site who can attend to customers. The same formula applies to creating an effective Web site.

Here are some Web site MUST haves:

A welcoming home page that contains key words to attract search engines;
An about us page that demonstrates your credibility;
Success stories and testimonials from satisfied customers or members;
A call to action or pricing page that clearly expresses your product or services terms;
A prominent contact us page; and

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