How do you keep visitors loyal to your site? That is the question.
The answer?
Reward them so they will keep on coming back.
Customers have the tendency to readily sign up for anything being offered to them when they know that they are getting something for it. And chances are, when they see that you deliver what you promised, they would gladly come back for more to see what you have to offer the next time around.
Example of prizes are discount coupons, sweepstakes entry, free trial, etc. This way, they will be more inclined to register and turn over their personal information to you.
You can also give them free samples of what your site offers. The more you reward these people, the more familiar they will be with your service or product. This will result in better responses. Maybe they can even give out recommendations for new customers.
But before you can attain this level of marketing and reaching customers, you first have to make your site work. Since your site will be your initial marketing material, you need to make sure that your message will get through to them.
Here are some of the kinds of messages you need and...