There is of course a huge amount to learn in setting up and running a Web Site, which is why, I believe, that most newcomers tend to put their trust in a web designer, aka webmaster and leave them to get on with things hoping that all will go well.
Big Mistake!
Its only when, having spent quite a lot of money, you find out that your pride and joy is not giving you the results that you imagined, that alarm bells can start to ring. In my own case this took approximately four years to sink in. After a promising start, with some enquiries from the other side of the world, things not only didnt get any better but got worse!
Of course, if you are running and developing a new business, which takes a colossal amount of time and commitment, you dont initially have time to worry too much about the success of your web site. After all, a web site will make you a zillionaire quicker than you can spell the long version of SEO!
Big Mistake!
I believe it is just as important to designate sufficient time to understanding how a web site is developed, promoted and maintained as it is to spend time on all the other many facets of a fledgling business.
Many...
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