Creating a web site takes thought, planning and execution. Unfortunately, many designs are dead in the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.
Database Parameters in URL
Many web site designers dont take into account the effect of database parameters in site URLs. A database parameter tells the server what should be loaded onto a particular page when a viewer tries to see it. In essence, the page is dynamic because it is being pulled together with each click. Robot programs that are used by search engines to index sites hate dynamic pages. Often, they will not even index the pages and the page of your site is not listed in the search engine.
Lets look at an example using the Nomad Adventure Journals site. The home page URL is aptly, http://www.nomadjournals.com – a static page. In this URL, there are no parameters telling the server to load anything other than a static web page. All search engines will index this page without any problem.
Now, what if we changed the page to something dynamic. Lets say we designed it to record the session...
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