Time changes all things, and websites are included in the all things. In the professional and business world, advertising and marketing is changing and excelerating every day. To keep up with the latest trends businesses need to update and maintain a current and up to date website.
Why is this so important? In the internet world, your only representation out there IS your website. It lets all of your potential customers or clients see what great services or products you provide. You wouldnt continue to sell stone washed jeans in the year 2006, because no one wants to buy them, or look at them anymore. They are tired, outdated, and out of style. So in turn, you shouldnt just have a website and never update your merchandise, progress or contact information on it. Having a website that is unattractive and not up to internet and search engine standards is not worth much in posting on the internet.
When you set your website up, you need to consider your visitors 100%. Just because a little graphic is cute doesnt mean you should put it on your website. Every business should have a website and every business needs to keep their website updated, attractive...