4 Reasons Why Customer Loyalty Is Vital To Your Business
Have you ever wondered why some businesses may set up shop in areas that might not be very conducive to business and do quite well, while others are placed at major thoroughfares where walk by and drive by traffic are all but guaranteed, yet within six months they fold and the place goes up for lease or sale? The truth of the matter is that success is not always determined by your location although it does play a vital role but more often than not it is dictated by customer loyalty.
Here are four reasons customer loyalty is vital to your business:
1. First and foremost is the fact that a loyal customer is a repeat customer. This person will know about your business practices, about what to expect from your goods or service, the advantages and the disadvantages, and she or he will do business with you in such a way that it is a mutually satisfying transaction.
2. As you establish a relationship with your customer, you are also establishing a relationship with the customers family. Thus, it is not uncommon to have the wife bring in the dry cleaning for the family and turns her mother, mother in...
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