Did you know that only 50% of people who start filling out your registration form will actually complete it?
This is a scary statistic. Imagine how much more successful your event would be if you could get just half of those “undecided” folks to register. Imagine how much more energy there would be in the room, not to mention how much extra cash would be in your company’s bank account.
It’s NOT an insignificant number.
This is why automatic follow-up with registrants who “bail out” before they’re done securing their seat is very important.
Online registration makes life far easier on both event planners and registrants, but the right system can also increase attendance and decrease cost for your company.
If you don’t have an automated way of tracking folks who abandon registration forms half way through and following up with them, you’re leaving a lot of money on the table. No, it’s worse than that. You’re burning up cash that would otherwise be yours!
Think I’m over exaggerating? Think again…
Let’s say you’re shooting for 200 people at your...
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