Did you catch the American Idol finals last year between Taylor Hicks and Catherine Whats Her Name? Who won? The one with the best voice? Or the one with the most personality?
Im gonna tell you a secret, something no one ever tells entrepreneurs. Its not about being the best! It never was. Yet so many entrepreneurs waste their time and money bragging about being the best. We sell the best doohickeys… We provide the best customer service
Its dopey to brag about being the best! Why? Cause
1.Everyone says it.
2.Its probably not true.
3.We dont believe you anyway
But dont worry about it, cause
4.Were not always looking for the best.
Look at singers. The most famous. The most loved. Are they the best? Rod Stewarts what, 92? And still churning out hit albums! Do You Think Im Sexy? No Rod. I do not. Not 30 years ago when the song came out and certainly not now. But somehow a geriatric Rod got to wiggle his assets on American Idol along with Taylor Hicks! Meanwhile poor Catherine is doing a lame cameos on Ugly Betty.
The It Factor
In showbiz, theres an expression Youve got it. Whats it?
The reason they call...
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