Aligning Your Business Strategy With Your Internet Marketing Strategy: Plan, Monitor And Adjust!
Every successful business has an intelligent strategy, and online businesses are no different. However, given the many additional marketing avenues that the internet provides, it is easy to develop tangential campaigns that are not complimentary to your overall business strategy.
In order to reap the great benefits of the online economy, it is important to ensure that your internet marketing strategy is properly aligned with your overall business strategy. By verifying that all of your online marketing efforts compliment your corporate message, you will be able to reap the full profits of branding.
Avenues of Internet Marketing Branding
o PPC keywords and ad copy should espouse your marketing punch line.
o Online press releases are most effective if they point out the benefits of your business website, and these benefits should be congruent with what you are plugging in your messages and slogans.
o Directory articles submissions should be related to your message.
o Blog submissions should not only discuss how your product or website...
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