If you are in a position to be thinking about how to get your website more noticed and more relevant traffic, then its time to consider a managed search engine marketing campaign. If you are an internet user, even a casual one, you’ve already noticed how reliant you are on search engines to find things. With the size of the internet and the variety of material out there, the online is impossible to navigate without the use of search engines like Google, Yahoo and MSN. When you look at the natural search results that you find, it is important to realize that it is no accident how they got there!
Marketing via search engines is nothing new, but it has most certainly gotten more complex. In years past, the search engines merely judged how many instances of the search terms appeared on your site and if you had the most, you were guaranteed a top spot. Time has seen the search engines grow in sophistication, however, and now there are many different criteria used to judge which site should go to the top of the search engine results. Unless you are intimately familiar with the workings of the search engines, there is a good chance that your site will suffer for it. When...
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