Online marketing requires the business owner to focus energies on obtaining quality traffic for the web site and striving to increase this flow of customers on a constant basis. Blogs have become a popular tool for attracting potential customers and most internet marketers now employ a blog design solution. However, the general maintenance that is needed for a blog is time consuming and it often becomes discarded or ignored. Having a business partner, friend, or family member to help with this necessary element of internet marketing is highly recommended. Husband and wife teams are becoming a reality within the online business community and such a partnership is now recognized as an advantage for those who are able to make such a commitment.
Establishing a husband and wife marketing team creates obvious benefits such as sharing the volume of work that is needed for an online business. A blogging spouse is an added bonus too. Some marketers do not relish the thought of writing entries on a daily basis. Such is the case with Bill and Lois McCraken who have been running a successful online gift shop for several years. Lois does most of the writing and she says that such an...