Building an opt-in list is something that you may want to do if you own a web site. Of course, this is not necessary for every type of site, but there are many that would benefit greatly from having an opt-in list. Of course, this is not always easy to do; especially in today’s day and age where spam is huge. But with that being said, you can begin to build your opt-in list with success if you put your mind to it. After all, you might as well give this a try. If you become a success you will notice that your email marketing campaign is in a much better position to succeed.
The first step to building an opt-in list is having an area on your website where you can get people to sign up. This is hard to do because there are conflicting opinions about where you should put this. As a general rule of thumb, you will want to give visitors the ability to sign up for your opt-in list on the home page. This is where they will start their search, and a home page placement gives you the best chance to capture their information. Make sure that you are not too much over the top when you are designing your opt-in list subscribe button. If you are, people are going to be...
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