Turn a Problem into a Business Opportunity by creative thinking.
People pay money to create a problem and then somebody else turns that problem into a business opportunity. How do we do this? First step is to examine and define in great detail what exactly the problem is? Then look at innovative ways to turn the problem into a business opportunity.
Problem – We are eating a lot more then we should. Opportunity – exercise classes, weight loss diets, larger size clothes & diet drinks / foods.
Think of traffic, then think of bottlenecks! Problem – a lot of people stuck in traffic. Opportunity – Billboard advertising & more demand for entertainment on the move!
Problem – In this day of high speed life, people dont have time to sit down and eat. Opportunity – Create a fast food franchise that serves hot food within minutes for customers to take away and eat on the move.
Problem – people are drinking more. Opportunity – diet drinks, drink dispensers, low calorie alcoholic drinks, vitamins, more fun drinks & definitely more counselling!
In our previous business, we had a problem...