Customer Relationship Management software can offer many advantages for all-sized-business. However, small business has usually different needs and budgets than larger corporations. I want to highlight that CRM-on-demand is particularly suitable for small business.
Specifically, I see seven advantages of a web-based-CRM for small business:
1. Web-based-CRM, or CRM-on-demand, is a fraction of the cost of self-hosted Customer Relationship Management software for small business as price is predominantly determined by the number of modules and users selected. There are no additional computers to be purchased nor is there an internal IT team to be hired to manage its programs and new servers.
While support is usually paid for, open-source web-based-CRM software is often provided for free, while other Customer Relationship Management software providers give a single-user solution for free. Both ways, it is affordable by small business, at least as an introduction.
2. Introducing a CRM-program may in many cases be the very first step that a small business will take towards customers management. This means that a wide array of new marketing and sales...