You put a lot of work into developing your email marketing plan. You want it to make an impact.
How interested would you be in email marketing if you knew up front that the work you put into it would not result in positive sales? What if you know up front that your email marketing efforts would not be well received by the recipient? How would this information impact your decision to move forward?
You may be surprised to learn how ineffective many email marketing plans are. Its not that the online business owner didnt have enough names. In fact, many business owners purchase or rent email lists to enhance prospects. It may not even be that the email was poorly developed.
So what is the problem?
The recipients dont know who you are. This type of email marketing effort is a lot like a salesman making a cold call or a telemarketer calling at suppertime. It is not well received because there is no prior knowledge the recipient can draw from.
Lets face it, none of us are especially thrilled with door-to-door salesmen and we often view cyber attempts at cold-call marketing as spam.
So, when it comes time to develop an email marketing plan it...
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