Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity
As the year 2006 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2007. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.
HOLIDAY PUBLICITY OPPORTUNITIES:
If your product/business lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched given the right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seeking information/pitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity.
PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS:
Some business owners may be of the mindset: I think well wait to launch a...
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