Everyone has heard that link building is important for proper search engine rankings. But, what does that mean? How does that apply to your site?
To help the new webmaster launch into an effective link building campaign, I’ve outlined 5 important linking concepts.
Links are votes: A link is a vote that one website (the “linker”) casts for another website (the “linkee”). The vote is giving credence or credibility to the linked site. But, unlike politics, each vote does not hold equal weight. The link voting system more closely resembles a high school popularity contest than a presidential election.
Each vote has a different vote strength: Think of it this way, if the high school quarterback befriends me, and I’m a nerd, I’ll be seen as “more popular” by the other kids. Why? Because a “vote” by the quarterback holds more weight. His vote strength has more power than most of the other kids. What gives each site its voting power? The search engines do. We can know a lot about how a search engine bestows vote strength but we can’t know everything.
A lot of bad links doesn’t...
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