Well here we are just about to start football season again. I read in the paper and in some magazines about the draft and the outrageous salaries that go out to players and coaches. Everything is so high profile and to watch some of the players is actually quite amusing. Most of the well known players seem to really take offense if they are not paid gobs and gobs of money for the work they do. I relate this to website marketing in a unique way. Football players are paid to provide performance. As long at they perform, they stay under contract. Staying on the payroll is a good thing, and occasionally if they have an outstanding season, they demand a raise.
Website marketing can be thought of in the same way. You, the website owner, are the coach and its up to you to find the players that are going to perform for your team. There are lots of players out there to choose from. Some players have natural enemies in the form of competition. Some players sit the bench and others are overpaid and under perform. Ever have an adwords campaign that really did not work? That is a player that needs to be fired. Overhauling them or rehabilitating them really does not do...
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