In this day and age where anyone, including a five year old, can use software tools to write a basic web page it is more important than ever to be aware of and follow some of the principles of basic web design. This list of web design basics is by no means definitive, there are many other issues that come into play when publishing web pages on the Internet. However, following these simple rules will keep your pages looking clean and provide a good first impression to your viewers.
1. Conserve bandwidth wherever possible and start with your photographs and images. Broadband Internet access is still not universal, and even though current estimates point to nearly 80 percent of US households having Broadband we must still optimize our web pages simply as a matter of courtesy. Always use an image editor to reduce the size of images down to the exact size you want them to display on your web page. Never use HTML comments to make a large image squeeze down into a smaller package. Also, make certain that all images are down-sampled to only 72dpi in resolution. Computer monitors can only display images at 72dpi so anything higher is wasted bandwidth. Another great rule of thumb...
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