The most powerful tool in online email marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization.
This gaining popularity of building opt-in mailing list is known as Permission Email Marketing.
There are dos and donts in starting your opt-in mailing list. Here are some of the most important tips worth mentioning:
DOS
1. Put a subscription form prominently on your website. You can create your own subscription form using a software Sign-Up tos form builder.
2. Inform people that they can subscribe to your email list on the signature of your normal work emails. This will enable it to link straight through the form on your website.
3. Ask people permission if they do want to be subscribed on your mailing list. As much as possible avoid being suspected for SPAM.
4....
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