Building effective links is one of the most time consuming and challenging aspects of web site design. Ultimately, link building can spell the difference between a high search engine ranking web page and one that disappears in a sea of similar web sites, so it is best to take the time to do it right.
There are certainly newer search engine algorithms being developed for the web but effective linking continues to be the most decisive factor in search engine optimization and will likely be for several years more.
Links as the name implies, are the most basic connectors to all the pages on the Interent and is the easiest way for a given application to gauge the relevance and integrity of a web page.
People love lists; find a way to integrate a list into your site. This can be anything from a list of tips or things to avoid or a list suggested reading, for example. Lists give the impression of being a definitive source of information and many people will want to link to them.
Often people will link to a site if they feel that it is an authority on a given subject; they will then feel confident about recommending that site to other people. That is what...