Writing effective advertising copy may not seem like an easy thing to do, but with a little information, insight and practice you can learn to pound out killer ads guaranteed to grab attention and get results!
Here are a few of my favourite tips and ideas. You can adapt them to your industry and your needs.
The starting point for creating an ad is either the product you want to sell, or the audience you want to sell it to. What are you selling and to whom do you hope to sell it?
Lets say your focus is the product. Brainstorm a list, in writing, of every benefit and feature you can think of. Include all the wonderful ways the product will solve problems or enhance the life or business of the buyer.
Once the list is complete, prioritize the items by order of greatest value.
Next, think about your target audience. Carefully consider their needs, interests and expectations. Again, create and prioritize a list of all the reasons this audience could benefit from the product.
Now, go back to your list of product benefits and features and see if you can adjust the priorities to better fit the interests of this audience.
The next step is...
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