Business depends on reputation. When an individual presents himself to a client, he or she will often say something to the effect of “Good morning. I’m Jim with Such-and-such Company,” and insert his company’s name in place of “such and such.” Clients will identify that person with that business from that point forward. Furthermore, clients who know the business will trust that individual before meeting him based on that business’s reputation. So what happens when that sales person IS the business? Those who own their own home business must maintain a high level of integrity if they plan on continuing to own a business.
When a person starts with nothing, he still has his name. From the first day that he opens his own home business, he must work to not only maintain his name but to build a good name among business associates, clients, and his community. Conflicts especially arise with home businesses, and thus integrity becomes an even more important issue. For example, many home business owners must deal with the conflicts that exist between their place of business and their home neighbors. Many people do not want a business in...
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