For an internet business to succeed the most important factor is traffic. Without traffic even the most expensive website is worthless. Having a website is like having a shop in a basement in a dark alley in a small town. So how can you generate traffic?
There are four main ways to generate useful traffic.
Paid for advertising this works but is very expensive. You buy sponsored links to your website and bid for keywords. The two main search engines work slightly differently when it comes to bidding for keywords. One takes into account the click through ratios whilst the other only takes the bid price for positioning purposes.
Write articles writing quality articles about the market your business is in will certainly help. This only works if you write a lot of articles. One or two articles will only give you a temporary blip of traffic maybe for a couple of days. There are literally hundreds of article sites that you can post to. It is hard work but well worth it.
Press releases write a press release that has some human story behind it. Do not just write about your business but rather how it affected the life of someone doing business with you....