Kick Off Your Holiday Marketing Campaign With These 5 Strategic Internet Marketing Tips!
NOW is the time to launch your strategic Internet marketing plan for the upcoming holiday season.
If you think it’s too early, consider this: A recent study by BizRate found that 34.9% of online holiday shoppers will start their shopping by Halloween this year!
In order to capture their attention, you want to make sure the first fold of your web site is full of the information holiday shoppers need to know before they’ll decide to buy. (For those of you who aren’t sure what the “first fold” is, it’s the portion of your web site people see before they scroll down or click on any links.)
If you want to maximize your holiday conversion rates, make sure your top fold includes…
– Holiday-ready headlines and sales copy: In order to make your headline really speak to your visitors, make sure it addresses the need they’re trying to solve: choosing a gift for a friend or family member.
– Be sure to explain exactly what kind of benefit they’ll get from your product or service — and then...
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