Weve all hear about, read about or even been subjected to some of the amazing free offers on the web. You know the kind where they offer an all expense paid trip to the Caribbean – all you have to do is click the link. You can get caught in an endless maze of offers and promises. In the end you click away from the site because you realize you rarely get anything for free and this tactic requires recruiting and an ultimate purchase from someone and then the endless stream of emails begin to arrive.
This tactic has had an amazing impact on list building. Netrepreneurs have found thousands of unsuspecting subscribers through the use of this tactic.
While we may not like the offer of a free lunch that really carries a significant price tag, there is a way for the average online business to use free gifts to build their lists.
For instance, if you have an online potpourri shop you could provide a form your customers can fill out to receive a free sample of one of your potpourri scents. In this scenario they provide their name as well as a physical and email address.
If you make sure the FREE section indicates there is no cost or obligation you...
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