Now that you have your shopping cart working, the question would be how to maximize your shopping cart. You have acquired a great marketing tool which you can utilize in both managing your products and generating sales. It would be a shame if you left if underutilized. At least on the basic level you need to optimize your cart to keep it competitive and relevant to your company and your customers needs.
One of the basic issues here is, of course, security. Keeping your shopping cart hack free will earn your company some brownie points to your customers. Who would want their personal information hacked? Or their online transactions? You need to keep hackers at bay and at the same time give assurances to your customers that you have a proactive approach on this issue. Keep them informed of security issues and innovations that you implemented to keep them protected. Your clients will appreciate that and that alone can generate more referrals, which can result to more traffic to your site which you have an opportunity to convert to actual sales.
Keep your cart simple and easy to access. Your customers will not like to fill out too many information fields when ordering...
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