The top online flower shops make up nearly half the market for site traffic in the weeks leading up to Mothers Day as lesser known flower shops find other ways to keep up.
As recently reported on internetretailer.com, the top online flowers sellers had the most online visits for flowers and gifts according to internet traffic monitoring service Hitwise.
Capturing the number 1 spot, flower seller 1-800-Flowers.com had over 18% of all visits to flower and gift sites for the week ending Mothers Day. FTD.com held claim to second place with nearly 14% of all visits, followed by ProFlowers.com with better than 10% of all visits. The fourth place finisher, Teleflora.com made up 2.26% of all visits with Flowers.com finishing in fifth place with 0.86%.
Hitwise also reported that 1-800-Flowers.com share of site traffic was 7.5 times greater then it was two weeks earlier in the build up in anticipation of Mothers Day.
What accounts for such dominance by the top flower shops can be chalk up to strong marketing and traditional print and television advertising. The top flower sellers are increasing their brand awareness with consumers with traditional commercial...
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