Pay Per Click Advertising Know Who Views Your Ads
It is important when placing pay per click advertising on the internet that you understand who will be viewing your ads. What is the target market and demographic of the audience of the pay per click provider? Where will they be placing your ads? Will they place your ads on their own search engine site, on their partners search engine sites, or even other content based websites? All of these questions are important to minimize the risk of overspending. Remember your goal is not how many people see your ad or how many people click on your ad, but how many highly targeted consumers will click your ad and purchase from your website. The key is not getting the most clicks, but maximizing your conversions and your return on investment.
Lets look at an example using Google Adwords, since Google is by far the leader in pay per click advertising. By default, when placing your pay per click ad with Google, your ad will appear on Googles search engine, their partners search engines and their content network. Googles partner sites include other search engines such as http://AOL.com, http://Shopping.com and Earthlink to name...
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