Everyone sells for a living. Whether youre a sales rep, a parent, a leader, a manager or a coach, on a daily basis we all find ourselves in situations where we must sell others on our way of thinking. The more closing skills you have under your belt, the better equipped you will be to land a sale.
In sales, this process is referred to as closing. Since closing skills derive themselves directly from the sales industry, Im going to discuss them within a sales context, but bear in mind that these skills are universal in their application and value.
It is typical for a novice persuader to encounter resistance. There are as many different reasons for resistance as there are personalities, so the trick lies in knowing which closing skill to use for which person. A crucial closing concept to learn as soon as possible is that you should actually employ closing strategies throughout your entire presentation. Most people think of the close as the final wrap-up. While this is the sales point where the deal is formally and openly acknowledged as lets do it or thanks, but no thanks, the masterful persuader builds the close in stages throughout the entire sales...
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