As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shoppers choice, its usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry theyre throwing their money away.
Thats why, as an online retailer, creating a safe and stress-free environment for your shoppers should be a top priority. With internet scams and identity fraud to worry about, most online buyers turn to merchants they recognize and trust. If customers dont feel secure spending their money with you, theyll move on to another auction or website where they do feel comfortable.
Suspicious Minds
According to Steve Woda, of http://BuySafe.com, About fifty percent of people who surf online dont buy online, and the number one reason is because they dont trust something about the transactionthe merchant, the process, the payment method. Whatever it is, its always about trust. There are numerous steps you can take to convey credibility to buyers and build their confidence in you:
Professional Image. Your website or auction listings...
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