There is one thing that everyone generally acknowledges to be true and that is, page ranking and link popularity are important to a web master who wishes to increase traffic to a site. The particulars of this very general statement are taken for granted and are supposed to be obvious, when in fact, they shouldnt be and theyre not.
— Link popularity and page rank
Link popularity is different from page rank. Link popularity is the measure of the quantity and quality of links to a site. Page rank, on the other hand, is the position of a sites page in the results of a specific keyword-based search engine query.
Link popularity and page rank are related but they are not the same. Search engines have algorithms for keywords searches that would determine how high up in the results a web site is, and one of the parameters these search engines use is the web sites link popularity. A web master would therefore want to be very popular so that the web sites page rank is also high. On the other hand, a web sites page rank also influences link popularity as the higher the web sites page rank is, the more other sites are willing to link to it. A web master,...
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