There has been a Search Engine Optimization (SEO) strategy that has been largely ignored. It may even be considered a minor element in the scheme of SEO techniques.
Most if us have visited websites with anchor text (hyper links) to third-party sites with more information. In the world of HTML you can hide the website address and include descriptive words to assist visitors in making a determination about the value of visiting the anchor text link.
In many cases you will find the common strategy that is used has no SEO function.
NEGATIVE EXAMPLE
To find out more CLICK HERE.
In this scenario the link is on the words CLICK HERE. While this might make sense to the reader it does absolutely nothing for search engines that are interested in the keywords associated with the anchor text link.
POSITIVE EXAMPLE
IMPORTED MOTHBALLS are making a comeback.
The reason this is better is that most Internet users understand that colored or underlined text is an anchor text link. While this is important to note, a better reason would be that search engines now have the capability of indexing the key phrase IMPORTED MOTHBALLS.
The use...
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