Good persuasive copywriting is what is called a natural or organic SEO. This is because good copywriting is very focused on one niche, making the entire article in service of just a few keywords.
The whole point of persuasive writing is to create an argument. In your case the argument should be about anyone buy your products or services over anybody else’s. You need to use logic and reason to persuade your reader to adopt your point of view. The argument must always use sound reasoning and solid evidence (such as facts and quotes from experts and studies.)
Before you sit down and write consider the following principles of persuasive writing:
– Establish a problem that is addressed by your products or services. What is the problem and what is your position? How does your product or service provide a solution to this common problem?
– Decide if at first your audience will agree with you disagree with you or is neutral about your product. The more resistant you think they will be to your new ideas, the more facts, quotes and logical arguments you are going to have to come up with to justify why they should buy YOUR...
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