For those of you unfamiliar with the term SEO copywriting, the acronym SEO stands for search engine optimized copywriting. This refers to the craft of writing text on a page in a way that is readable to both surfers and search engine spiders. The ultimate purpose of SEO copywriting is to elevate your site’s ranking in the search engines through the incorporation of targeted keywords and keyword descriptions that are found right in the body of the text on your website.
The keywords are obtained by finding out how people phrase their requests when they input a request into the search engines. Commonly searched for content is found using a keyword search tool such as the Overture keyword search tool. Once the top ten to twenty to keywords are found, articles are then created around each of these key phrases and posted to the web site in the form of a blog or articles. Each of these new search engine optimized articles creates new portals for the search engines to spider when people type in those key phrases during a search. So in essence the search engine optimized article is mainly a way to increase sales or membership conversions by increasing your visibility in the...
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