When an online marketer is designing and setting up web pages they may use a Meta information to allow search engines to gain an understanding of what their website or web page is designed to do for visitors.
Once upon a time in the land of Cyber it was believed that a Meta Tag could be the silver bullet that allowed you to gain high rankings in search engines. The fairy tale has gone away, but the Meta Tag Fable remains.
What is a Meta Tag?
A Meta Tag is invisible to your visitors, but along with other Meta information may be useful to search engines to derive a brief description of your website. This information is what you will find if you do a search of your own website through a popular search engine. The Meta tag is added through the use of html language.
In a time not so far removed a Meta Tag was often loaded with keywords or phrases associated with your website. These jam-packed Meta Tags would allow for a meteoric rise in the search engines, however the mechanism for ranking search engines began to alter when search engines discovered that the Meta Tag didnt provide the most pristine picture of the sites they were ranking.
The...
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