So much is being said and written about winning new customers, that a very important aspect of customer service and business growth goes by the wayside: serving your existing customer! In some cases this may just be the small account that has been with you sine the inception of your business when you were still scraping together all you had just to rent a store front. In other cases this may be a large account that is highly labor intensive and where you might be tempted to cut corners just to get on with other tasks at hand.
Business professionals will counsel you to treat the larger account better than the smaller one, but by and large not to spend too much time on either; instead you should focus your strength, time and effort on finding new business. Interestingly, this philosophy, although it may make sense on paper at first glance, could quite possibly be the death knell for your up and coming business!
For example, did you know that all the account which you may be able to bring into the fold will grow your overall business, yet they will do so less consistently than the one big account that will consistently place big orders or the one small account that...
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