If youve ever attended a trade show then you know you will be bombarded with freebie promotion items. Sure there are the popular items such as promotional pens, key chains and note pads, but you will likely encounter unique items such as private label bottled water, customized battery operated fans, water globes, bobble head dolls, envelope openers, mouse pads and Ethernet retractable cable complete with company logo.
The above is just a small sample of the laundry lists of promotional items businesses use to generate leads and develop impressions. How can you translate the promotional aspect of a trade show to the promotional needs of an online business?
The truth is you may not be using promotional items in the same way, but you can provide your customers (and potential customers) with free promotional rewards.
Site promotion has becoming big business and it can be helped along through link building. Not only will your site ranking improve with inbound links, but you can also reward both the visitor as well as the site the visitor came from.
How?
Visitors can be provided with an exclusive electronic download. This could be informational; it...
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