When we pick up a newspaper we have very specific sections we like to go to. One reader might gravitate toward the classified to look for the latest bargain, for another it is the cartoons, still another always hunts for the sports section or entertainment. Yet there is one more section that is sought every day the advice columns.
These columns are filled with advice about lost love, wayward children, rude people, classic cars, yard and garden maintenance and a multitude of other life and how-to issues.
Perhaps you can capitalize on the idea of an advice column to act as a unique site promotion tool. Imagine being able to connect with people on a purely help oriented level and they dont have to buy anything to gain access to the advice.
If, for instance, your business is designed around the idea of lawn and garden care, you could answer questions from site visitors giving them advice about the care and protection of their lawn and plants.
Everybody loves free advice and your advice column could double as a rather fun version of FAQs (Frequently Asked Questions). For list building purposes you could make the current advice column available to all...
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