So, you wanna be an SEO guru. Things change at a rapid pace online. As soon as Web 2.0 was here, talk of Web 3.0 ensued. SEO was dead and then no wait! It was alive and kicking, according to the pundits. There were black hat marketers, white hat marketers, grey hat seo and the Long Tail. Did you change hats at some point in a panic? Is keyword density really that important? Is content still king? One day its PPC campaigns, another day its organic ranking through blogging links and then articles. Aargh! How do I keep it all straight?
Today, it can be hard to keep up with the buzz words. Once youve optimized your website, you can find out a minute later that Google has changed the rules again. What do you do? If you get too wrapped up in all the rules and jargon of seo marketing, you will actually take your eye too far off the ball and lose business and page rank anyway.
First of all, content always has and always will be king. Writing strictly for SEO is not going to get you very far for very long. Trying too hard to not write for seo isnt going to get you very far either. If youre worried about overdoing it with your keyword density and dont use your keywords...
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