The internet is driven by keywords. Every time a person searches for something on the internet, they use keywords to narrow their search. And thats not even exclusive to search engines. Regardless where on the internet you are, keywords form the foundation of the websites you visit and the information you find.
As an online entrepreneur, the keywords you target can spell the difference between success and failure. Particularly in the evolving world of pay-per-click advertising, the keywords you choose can increase your costs ten fold without you even realizing it. This article will take you through a process for selecting effective keyword phrases while minimizing the competition youll encounter along the way.
The first place you should look is your competition. Visit the websites of your competition, right click and view the source code for their site. Right at the top, youll see the meta tags including the keywords theyve chosen for their own website. Make note of the ones you think would work well for your own business as well.
Take those keywords and enter them into the publicly-accessible keyword tool on the Google Adwords platform. This tool will...
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